How Tractor Tuesday and HitchPin Are Changing Online Auctions for Farmers

Farming is built on trust, transparency, and good neighbors who look out for each other. That’s exactly what Zach Bosle, founder of Tractor Tuesday, believes in as he reshapes the online auction world for farmers and ranchers. His partnership with HitchPin is making it easier than ever to buy and sell farm equipment with confidence. 

From the Farm to the Auction Space 

Zach is a sixth-generation farmer from Hastings, Nebraska, who grew up in production agriculture. His background includes row crops, farrowing sows, and feeding cattle. But over time, he found himself drawn to a different side of the industry—helping farmers sell and buy equipment more efficiently. 

After years of running auctions under another brand, Zach realized the industry needed a better solution. He saw firsthand how high commissions, hidden fees, and a lack of transparency made it difficult for farmers to trust online sales. That’s when he launched Tractor Tuesday—an auction platform designed to put farmers first. 

What Makes Tractor Tuesday Different? 

The online auction space is competitive, but Tractor Tuesday stands out in key ways: 

• No Commission for Sellers – Farmers listing equipment on Tractor Tuesday pay zero commission. The platform instead uses a simple listing fee, keeping costs predictable and fair. 

• Transparent Buyer Fees – Buyers pay a 2% premium, a small price for the security and ease of online transactions. 

• No Proxy Bidding – Unlike other auctions, Tractor Tuesday doesn’t use auto-bidding. When you place a bid, that’s the bid—just like a live auction. This keeps the process fair, honest, and transparent. 

• Real People, Real Bids – The platform ensures verified buyers and makes bid histories visible so farmers know they’re dealing with real people, not automated systems. 

Partnering with HitchPin for Instant Invoicing 

A big part of making online auctions successful is handling payments safely. That’s where HitchPin’s Instant Invoicing comes in. This system gives farmers confidence by ensuring funds are secure, transactions are processed quickly, and both buyers and sellers know exactly where their money is at every step. 

“We wanted a system that made transactions seamless,” Zach explains. “With HitchPin’s Instant Invoicing, sellers don’t have to chase payments, and buyers don’t have to worry about where their money is.” 

The Future of Tractor Tuesday 

Tractor Tuesday is just getting started. The company plans to hold six to nine auctions per year, including seasonal sales, specialty equipment sales, and even bank liquidation sales to help farmers looking for deals. They’re also expanding their presence in farm shows, television, and radio to reach even more producers. 

As Zach puts it, “Every day is a battle, but we’re working to make online equipment sales as simple and fair as possible.” 

How to Get Involved 

If you’re looking to buy or sell farm equipment, check out Tractor Tuesday at TractorTuesday.com. Sign up for their newsletter to stay updated on upcoming auctions, or follow them on social media for the latest listings. 

For a better, more transparent auction experience backed by HitchPin, Tractor Tuesday is proving that farmers can still do business the right way—with fairness, trust, and a handshake, even in a digital world.